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Consumer attitude towards the services of Gulf Air Airline of Qatar

Date Submitted: 12/18/2003 00:44:32
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2834 words)
Gulf Air, Road to Excellence To better understand the attitudes of travelers towards the overall services of Gulf Air in Qatar, we conducted a survey on October 1995, to discover attitudes of travelers and accordingly organize general findings. We wrote a questionnaire to assist us in the design of the promotional strategy which would induce change and create new and improved image of Gulf Air. (questionnaire Exhibit 1) Scope and limitations: The Questionnaire included 28 questions and it …
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…extra weight charges                                                                                                                               Responsive inflight service                                                                                                                                                 Comprehensive inflight Duty-Free                                                                                                                               22) What suggestions could you make for Gulf Air to serve you better ? __________________________________________________________________ ____________________________________________________________________ ____________________________________________________________________ 23) What is your age ?         a. ____                  Under 18         b. ____                  18 - 25         c. ____                  26 - 35         d. ____                  36 - 45         e. ____                  46 - 55         f. ____                  56 - 65         g. ____                  over 65 24) What is your sex ?         a. ____         Male         b. ____         Female 25) Martial Status ?                  Single                   ______         Married                   ______ 26) What is your occupation ? _______________________ 27) How many people are there in your household ?         a. _____         One         b. _____         Two         c. _____         Three         d. _____         Four         e. _____         Five or more
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