Consumer attitude towards the services of Gulf Air Airline of Qatar
Date Submitted: 12/18/2003 00:44:32
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2834 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2834 words)
Gulf Air, Road to Excellence
To better understand the attitudes of travelers towards the overall services of Gulf Air in Qatar, we conducted a survey on October 1995, to discover attitudes of travelers and accordingly organize general findings. We wrote a questionnaire to assist us in the design of the promotional strategy which would induce change and create new and improved image of Gulf Air. (questionnaire Exhibit 1)
Scope and limitations:
The Questionnaire included 28 questions and it …
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…extra weight charges
Responsive inflight service
Comprehensive inflight Duty-Free
22) What suggestions could you make for Gulf Air to serve you better ?
__________________________________________________________________
____________________________________________________________________
____________________________________________________________________
23) What is your age ?
a. ____ Under 18
b. ____ 18 - 25
c. ____ 26 - 35
d. ____ 36 - 45
e. ____ 46 - 55
f. ____ 56 - 65
g. ____ over 65
24) What is your sex ?
a. ____ Male
b. ____ Female
25) Martial Status ?
Single ______
Married ______
26) What is your occupation ? _______________________
27) How many people are there in your household ?
a. _____ One
b. _____ Two
c. _____ Three
d. _____ Four
e. _____ Five or more
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